Turning Payroll into Profit: A Practical Guide for CPAs 

Payroll is essential for all businesses, and while many CPAs find it a challenging and low-margin task due to its complexity and heavy regulation, some are discovering its potential for profitability. Forward-thinking CPAs are using payroll as a strategic asset for business expansion and building stronger client relationships. 

So how have these firms pivoted from the view that payroll is a risky, low-margin service that drains the firm’s resources, to a service that plays a role in setting them apart and building future success? 

In this guide we take a deep dive into payroll, and how CP firms can leverage this into profit. 

The guide will look at 

• Reluctance to provide payroll services: The reasons why CPAs are not currently embracing payroll 
• Common barriers: what are the practical barriers CP firms are coming up against when trying to provide a payroll service to clients 
• The keys to success: What are the steps and considerations to building a profitable and successful payroll service? 
• Choosing the best payroll solution: What options do CPA firms have in how they deliver a payroll service. Is software or service the best option, and how do they decide? 

Complete the form to download the guide now and discover how payroll can go from the least popular service, to one that brings in regular new revenue streams and client retention.